CERD/C/GC/34 of the Convention, in order to eliminate discrimination against people of African descent and ensure their full enjoyment of all human rights and fundamental freedoms. 20. Educate and raise the awareness of the public on the importance of special measures (affirmative action programmes) to address the situation of victims of racial discrimination, especially discrimination as a result of historical factors. 21. Develop and implement special measures aimed at promoting the employment of people of African descent in both the public and private sectors. V. Gender-related dimensions of racial discrimination 22. Recognizing that some forms of racial discrimination have a unique and specific impact on women, design and implement measures aimed at eliminating racial discrimination, paying due regard to the Committee’s general recommendation No. 25 (2000) on gender-related dimensions of racial discrimination. 23. Take into account, in all programmes and projects planned and implemented and all measures adopted, the situation of women of African descent, who are often victims of multiple discrimination. 24. Include in all reports to the Committee information on the measures taken to implement the Convention that specifically address racial discrimination against women of African descent. VI. Racial discrimination against children 25. Recognizing the particular vulnerability of children of African descent, which may lead to the transmission of poverty from generation to generation, and the inequality affecting people of African descent, adopt special measures to ensure equality in the exercise of their rights, in particular corresponding to the areas that most affect the lives of children. 26. Undertake initiatives specifically aimed at protecting the special rights of the girl child and the rights of boys in vulnerable situations. VII. Protection against hate speech and racial violence 27. Take measures to prevent any dissemination of ideas of racial superiority and inferiority or ideas which attempt to justify violence, hatred or discrimination against people of African descent. 28. Also ensure the protection of the security and integrity of people of African descent without any discrimination by adopting measures for preventing racially motivated acts of violence against them; ensure prompt action by the police, prosecutors and the judiciary for investigating and punishing such acts; and ensure that perpetrators, be they public officials or other persons, do not enjoy impunity. 29. Take strict measures against any incitement to discrimination or violence against people of African descent including through the Internet and related facilities of similar nature. 30. Take measures to raise awareness among media professionals of the nature and incidence of discrimination against people of African descent, including the media’s responsibility not to perpetuate prejudices. 4