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debilitating narratives that negatively impact how black femininity is understood.
Implicit racial and gender biases may also inform how we read the behaviours and
actions of black girls and women. The public typically understands black femininity
according to distinct and narrow stereotypes about black women and girls as
hypersexual, sassy, conniving or loud. When we combine latent misperceptions about
black femininity with punitive discipline policies, we are paving the way for black
girls to be disproportionately pushed out of schools. Black girls are the only girls
overrepresented in all discipline categories for which data are collected by the Office
for Civil Rights of the United States Department of Education. 34
43. In the aftermath of Serena Williams’ controversial loss at the United States Open
Tennis Championships, Australian cartoonist Mark Knight’s dehumanizing and
grotesque representation of Williams is reminiscent of an earlier caricature in popular
media of the angry black woman. Furthermore, not only does Knight portray Williams
with undertones of classic racial stereotypes, including the apelike stance, but he
overexaggerates her physical attributes. In Knights ’ drawing, Williams does not look
human. Her choice to wear a tennis outfit that covered her entire body in order to
prevent blood clots after pregnancy, following a specific clotting incident in which
Williams nearly died after the birth of her first child only months before, was
disparaged by tennis officials (who conceded months later a fter public outcry) and
labelled inappropriate compared to quite revealing tennis wear chosen by other
players. She was fined for reacting to a call she perceived as unfair in 2018, while
white male players famous for hot tempers were not. The stereotype o f the angry black
woman, combined with the intersectional expectations placed on women and
expectations that black bodies must be controlled, impact Williams financially and
professionally, as well as personally.
Spread of negative racial stereotypes in advertising
44. Imagery and sounds from television, film, music, the Internet and other media
influence how people act and think and what they believe. Black identity is associated
with violence, misogyny, materialism and deviancy in popular music. This is
reinforced and communicated in other forms of popular culture, such as television
and film. 35
45. Media advertisements that reinforce negative stereotypes of people of African
descent are cross-cutting and transnational. There is a long tradition of the advertising
industry using derogatory stereotypes to promote products to large audiences.
Advertisements invoke stereotypes about apes and monkeys, slavery and black
servitude, blackface, black culture, cleanliness and purity and black criminal ity and
the need to control black bodies. Many have also presented and promoted whiteness
as a trope for people of African descent to aspire to. Today, these racist archetypes
are subtler than historically deployed stereotypes, but they are powerful and en during,
evidencing the transformation, strength and survival of racist stereotyping. Examples
of racist advertising abound, and they are sometimes met with public outrage and
demands for corrective and reparatory action.
46. H&M, a popular clothier, released an advertisement of a young Black boy
wearing a sweatshirt labelled “Coolest Monkey in the Jungle”. In another example,
in 2008, eMobile released a commercial in Japan that showed a monkey dressed in a
suit at an election rally standing in an audience populated with multiple signs reading
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See Melinda D. Anderson, “The Black Girl Pushout”, The Atlantic, 15 March 2016. Available at
https://www.theatlantic.com/education/archive/2016/03/the-criminalization-of-black-girls-inschools/473718/.
See David Jason Childs, “Let’s talk about race: exploring racial stereotypes using popular culture
in social studies classrooms”, Social Studies, vol. 105, No. 6 (2014).
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