CRC/C/ARM/CO/3-4 HIV/AIDS 39. The Committee notes as positive the introduction of the Prevention of Mother to Child HIV Transmission services. However, it remains concerned that awareness of HIV/AIDS is extremely low, especially among children in rural areas. 40. In light of its general comment No. 3 (2003) on HIV/AIDS and the rights of the child, the Committee recommends that the State party continue its Prevention of Mother to Child HIV Transmission services and undertake additional awarenessraising campaigns on HIV/AIDS among adolescent children, especially in rural areas. In undertaking the above, the Committee recommends that the State party seek technical assistance from, inter alia, the United Nations Joint Programme on HIV/AIDS (UNAIDS) and UNICEF. Breastfeeding 41. The Committee is concerned that the implementation of baby-friendly hospital initiatives and the reassessment process have been discontinued since 2008. It is also concerned at the aggressive marketing practices of infant food companies and distributors and the weak enforcement of laws that regulate infant food marketing. 42. The Committee recommends that the State party: (a) Undertake measures to resume its baby-friendly hospital initiatives and ensure its maternity hospitals meet the required standards and are certified as babyfriendly under the Baby-Friendly Hospital Initiative (BFHI); (b) Ensure regular monitoring of existing international marketing regulations relating to breast-milk substitutes and take necessary actions against those who violate these regulations and accelerate the adoption of the draft Law on Breastfeeding; (c) Promote proper infant and young child feeding practices through a health-care system in institutions and communities. Standard of living 43. The Committee regrets that the child poverty rate has increased due to the economic crisis, with children with disabilities being among the hardest hit. The Committee welcomes the existing benefit packages for families with children, but is concerned that only 54.3 per cent of extremely poor families and 4.1 per cent of poor families benefit on a regular basis, due to the inadequate family benefit formula and lack of awareness of the existing government support. 44. The Committee urges the State party to continue and strengthen its efforts to combat poverty and to ensure that benefit packages cover all families in vulnerable situations by facilitating their access to State support and raising awareness of the existing benefits, as well as to guarantee the right of all children to an adequate standard of living. 10