can still electrocute but can still be used to illuminate, it too can be used for the greater good, in particular, its communicative potential and its enigmatic instance of capturing society through broadcasts in different languages to give ethnic minorities a voice. This can be a form of empowerment which I argue in a developmental processes leads to two key issues. First, is the granting of ethnic minorities space to voice their concerns and to empower them; thus protecting their rights and freedoms in a democracy. Second, is the existential responsibility it creates by allowing them to first transform their social state from being subjects and social ‘others’ to citizens who can determine the kind of development and life they wish to have as opposed to depending on the government. Further, I argue that this leads to a sustained emancipatory project for any progressive state. Allow me to illustrate this point by giving the example of South Africa which has 11 official languages in its constitution, and all those languages also have radio stations under the banner of the South African Broadcasting Corporation dedicated to save each one of them including their ethnicities. As a result the different ethnic minorities feel empowered with the radio stations that broadcast in their languages mediating their voices and representing their cultural particulars. I propose that this as a media policy if implemented in most Southern African nation-states is likely to reduce animosity, suspicion and violence against minorities. Further, it affords ethnic minorities an opportunity to celebrate belonging to both their ethnic groups and the state without being coerced to belong in the case of the latter. In conclusion, I wish to propose the strengthening of civil society organisations designed to fight for the rights of ethnic minorities. This must also be expanded to create regional and international structures for