Promotion of sustainable tourism, including ecotourism, for poverty eradication and environment protection A/RES/73/245 ecotourism, including those for environmental protection and the conservation of natural and cultural heritage; 28. Invites relevant specialized agencies, United Nations bodies, other organizations and multilateral financial institutions to provide technical assistance to Governments, upon request and as appropriate, in identifying needs as well as opportunities to improve the contribution of sustainable tourism, including ecotourism, to poverty eradication, including through securing wider community benefits from sustainable tourism, including ecotourism activities, as a viable and sustainable economic development option; 29. Encourages the public and private sectors, civil society and other relevant stakeholders to provide, upon request, assistance for capacity-building, the development of specific guidelines and awareness-raising materials and training for people involved in sustainable tourism, including ecotourism activities, such as language training and training in specific skills in tourism services, as well as to develop or strengthen partnerships, especially in protected areas; 30. Encourages the United Nations, the specialized agencies and other organizations, within existing mandates and resources, the public and private sectors and other relevant stakeholders to develop awareness-raising materials that target local development, the empowerment of women, indigenous peoples, local communities, youth entrepreneurship and innovation, and the protection of traditional knowledge and traditional cultural expressions in order to ensure the sustainability of the tourism sector and its contribution to a country’s development objectives; 31. Invites relevant stakeholders to provide, upon request and as appropriate, technical assistance to assist in building the capacity, including for marketing and product positioning, of local communities, cooperatives and micro, small and medium-sized businesses involved in sustainable tourism, including ecotourism activities; 32. Recognizes the role of North-South cooperation in promoting sustainable tourism, including ecotourism, as a means to achieve economic growth, reduce inequalities and improve living standards in developing countries, and also recognizes that South-South and triangular cooperation, as complements to North-South cooperation, have the potential to promote sustainable tourism, including ecotourism; 33. Invites Governments and other stakeholders to consider joining the framework of the International Network of Sustainable Tourism Observatories of the World Tourism Organization as a way to promote socioeconomic and environmentally sustainable tourism, including ecotourism, and to support better inf ormed sustainable tourism policies around the world, mainly through the identification and dissemination of best practices and enhanced awareness of and capacity-building for sustainability among tourism stakeholders; 34. Encourages Governments, international organizations and the tourism sector to improve efforts to regularly measure, as appropriate, the role of sustainable tourism, including ecotourism, in order to allow more evidence -based decisionmaking, replicability and scalability at the local and national levels, especially in the context of other economic activities, and with the use of innovative technologies to address sociocultural and environmental impacts, and stresses the need for capacity building for developing countries in this regard; 35. Encourages improved marketing and communication on sustainable practices for sustainable tourism, including ecotourism, in order to enhance decision making by consumers regarding their needs, in line with the objective of meeting the Sustainable Development Goals, and to promote sustainable consumption and production patterns; 18-22623 7/8