A/74/274 “Change” – a significant component of former United States President Obama ’s campaign. 47. Sony ran billboards showing a white woman dressed in white grabbing the face of a black woman dressed in black. The white woman is positioned as powerful and determined, whereas the black woman looks docile and submissive. Intel released an advertisement for a desktop processor in 2007 showing a white male dressed in business attire and surrounded by six muscular black men bowing d own to him, an image that signifies servitude. The not-so-subtle reference to slavery is evident as it commodifies black bodies as property to be bought and sold. Along the same lines, the Deutsch advertisement for Taco Bell’s Naked Chicken Chalupa in 2017 was edited after there was backlash for showing a white man throwing garbage at a black woman walking down the street with a baby stroller. 48. Several companies employ blackface imagery in conscious or unconscious references to the Jim Crow period. The name of a minstrel character in blackface, Jim Crow, is used every day to describe 100 years of post-Civil War segregation and racial injustice in the United States. Furthermore, for nearly 200 years, blackface has been used to simplify, caricature and disparage blackness. Blackface perpetuates negative and reductionist stereotypes about black people while promoting whiteness and white supremacy. In December 2018, Prada launched an advertising campaign that included blackface dolls. It later pulled the dolls and the advertisements after public outcry. In February 2019, Gucci released a knit top that resembled blackface, with a black pull up neck and grotesque red-lip caricature. 49. In 2010, Kentucky Fried Chicken debuted a cricket-themed advertisement that featured a visibly agitated white cricket fan outnumbered by people of African descent smiling and enjoying the game. Describing it as an awkward situation, the white man pulls out a box of chicken to feed the people of African descent around him, before saying “too easy”. A voiceover then calls Kentucky Fried Chicken a crowd pleaser. 50. In China, a Qiaobi laundry detergent advertisement suggested that people of African descent could, literally, be cleaned of their ethnicity. In 2016, they featured an Asian woman and a black man in an advertisement. After being called in for what seems like a kiss, the woman shoves a detergent pod into the man ’s mouth and puts him in her washing machine. After being washed and dried, he emerges – to the woman’s delight – as an Asian man. 51. Dove soap, which enjoys a significant Black clientele in the United States and elsewhere, released an advertisement last year of a woman of African descent in a shirt matching her brown skin who uses Dove soap and removes her brown T-shirt to reveal a white woman with white skin, red hair and a beige t -shirt matching her (white) skin colour. Similarly, Nivea, a well-known soap and skin-care company, released an advertising campaign called “Re-civilize yourself”. The advertisement showed a well-dressed and clean-shaven black male throwing away the head of a notso-clean-shaven black male with an Afro hairstyle. E. The impact of racial stereotypes and stereotyping on human rights 52. Negative racial stereotypes and the cumulative impact of racially motivated discrimination are defining factors for many people of African descent worldwide. The individual and institutional racism faced by people of African descent impacts their enjoyment of basic human rights, including their economic, social, cultural, civil and political rights. This has serious consequences for their overall well -being, as the 14/22 19-13272