A/HRC/9/9 page 23 D. Civil society 80. Finally, the kind of systemic changes required to operationalize the Declaration at the local level cannot be ultimately achieved without involvement of society at large and engagement of social sectors such as the educational system, the media, the arts, religious groups, and the business community, for example. 81. Societal involvement is prerequisite for eliminating entrenched discrimination and prejudices against indigenous peoples, particularly in the fields of education, culture and information. In this regard, the Declaration mandates that indigenous peoples’ “cultures, traditions, histories and aspirations … shall be appropriately reflected in education and public information” (art. 15, para. 1), which is further extended to “privately owned media” (art. 16, para. 2). The respect for indigenous peoples’ cultural property and traditional knowledge further touches upon the activities of other societal actors, including churches, academic and research institutions, and museums. 82. In view of their impacts on the activities and daily life of indigenous peoples, local and transnational business enterprises also have an important responsibility to respect and promote the rights and principles of the Declaration. This is particularly relevant in relation to the guarantees set forth in article 32 of the Declaration regarding development or resource extraction projects affecting indigenous territories. In this connection, the Permanent Forum has called upon transnational corporations to respect the standards affirmed in the Declaration.46 83. In a similar vein, the Declaration should be promoted and respected by non-governmental development actors when their activities are related to indigenous peoples. As it does for State and international agencies, the Declaration not only provides NGOs with a set of clear programmatic priorities in their development activities affecting indigenous peoples, but also with a set of guidelines that should regulate the design and implementation of these activities.47 In addition, the adoption of the Declaration should encourage the mainstreaming of the rights of indigenous peoples into the activities of international and national human rights NGOs. 84. In the recent past, a number of local and international NGOs have played a central role in specifically supporting indigenous peoples’ demands and promoting the respect for their rights, for which they should be credited. They should be now seen as key actors in disseminating the content of the Declaration and in facilitating a constructive dialogue among States, indigenous peoples and other relevant stakeholders in order to promote its implementation. Some of these organizations are already engaged in such activities, which should be supported by States and the donor community at large. 46 47 E/2008/43-E/C.19/2008/13, para. 26. United Nations Development Group, Guidelines on Indigenous Peoples’ Issues, February 2008.