A/RES/68/196 United Nations Guiding Principles on Alternative Development and integrated approach to the effectiveness and sustainability of alternative development programmes; (ee) To consider voluntary and pragmatic measures in appropriate forums, with a view to enabling alternative development products to gain easier access to international markets, in accordance with applicable multilateral trade rules and treaties and taking into consideration the ongoing negotiation processes in the framework of the World Trade Organization; these might include promoting costeffective marketing regimes in the field of alternative development, including, as appropriate, preventive alternative development, such as a global stamp for products stemming from alternative development programmes and voluntary certification to support the sustainability of alternative development products; (ff) To promote, where appropriate, a favourable socioeconomic infrastructure, including the development of roads and transportation networks, the promotion and enhancement of farmer associations, microfinance schemes and schemes aimed at enhancing the effectiveness of the management of available financing resources; (gg) To combine local wisdom, indigenous knowledge, public-private partnerships and available resources to promote, inter alia, a legal market-driven product development approach when applicable, capacity-building, skills training of the involved population, effective management and the entrepreneurial spirit, in order to support the creation of internal and sustainable commercial systems and a viable value chain at the local level, when applicable; (hh) To support policies conducive to cooperation with the international financial institutions and, where appropriate, private sector involvement and investment to help to ensure long-term sustainability, including through the use of public-private partnerships, and to encourage alternative development in rural associations or cooperatives and support their management capacity, in order to maximize value from primary production and to ensure the integration of areas affected by, or in some cases vulnerable to, illicit cultivation into national, regional and, as appropriate, international markets; (ii) To promote local ownership and participation of the involved parties in the design, implementation, monitoring and evaluation of alternative development programmes and projects; (jj) To foster empowerment, including articulation, communication and participation, of the community and local authorities and other stakeholders, to sustain the achievements of the projects and programmes; (kk) To take into account land rights and other related land management resources when designing, implementing, monitoring and evaluating alternative development programmes, including those of indigenous peoples and local communities, in accordance with national legal frameworks; (ll) To raise awareness among rural communities of the negative impacts that illicit drug crop cultivation, related deforestation and the illicit use of natural resources, in disregard of national or international laws, may have on long-term development and the environment. 10/10