A/RES/65/197 Nations Educational, Scientific and Cultural Organization, and encourages Member States to study its outcomes and recommendations; 30 43. Calls upon all States to include, within the overall context of policies and programmes for all children within their jurisdiction, appropriate provisions for the realization of the rights of children in early childhood, in particular: (a) To ensure that the rights of the child are fully respected, especially in early childhood, without discrimination on any grounds, including by adopting and/or continuing to implement regulations and measures that ensure the full realization of all their rights; (b) To provide special support and assistance to children in early childhood who are suffering from discrimination or living under especially difficult circumstances, in order to ensure their physical and psychological recovery and social integration and the full realization of their rights within an environment that encourages dignity and self-respect; (c) To adopt, implement and strengthen appropriate policies aimed at ensuring universal access to quality and affordable services, especially health, nutrition, education, welfare, social protection, safe drinking water and sanitation and other services that are essential for the child’s well-being, and, in this regard, to pay particular attention to the most vulnerable children and those living under especially difficult circumstances; (d) To strengthen efforts towards poverty eradication, including for families with children in early childhood, so as to help to ensure the realization of their right to an adequate standard of living; (e) To take measures to improve prenatal, perinatal and post-natal care for mothers and newborns, reducing infant, child and maternal mortality, such as improving the access to health-care systems, including for sexual and reproductive health, emergency obstetric and newborn care, the distribution and use of insecticide-treated nets, vaccination campaigns, the prevention of mother-to-child transmission of HIV and the strengthening of international cooperation and technical assistance urgently required in developing countries to reduce maternal mortality and morbidity and improve maternal and newborn health; (f) To strengthen efforts significantly towards the goal of universal access to comprehensive prevention programmes, treatment, care and support to prevent the spread of the HIV epidemic and alleviate and control the detrimental impact of HIV/AIDS on children and including by taking all appropriate measures to prevent mother-to-child transmission of HIV, to provide timely, accurate diagnosis and effective treatment, including antiretroviral therapies and to ensure adequate alternative care and psychosocial support for children who have lost parents or other primary caregivers to HIV/AIDS; (g) To strengthen national and international efforts to improve the accessibility to and availability of safe, affordable, quality and effective medicines, including innovative and generic, in particular for the treatment of children in early childhood; _______________ 30 See United Nations Educational, Scientific and Cultural Organization, document 2010/ED/MOSCOW/ME/1 REV.3. Available from www.unesco.org/new/en/unesco/resources/publications/unesdoc-database/. 10