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(n) Ensure that clear accountability mechanisms are in place to identify
and address harms caused by AI systems in creativity, including through
independent oversight and accessible complaint procedures;
(o) Require multinational enterprises operating in the cultural and
creative sectors to adopt transparent, fair and rights-based approaches to AI
development, with particular attention given to creative impacts and in line with
international due diligence standards.
70. The Special Rapporteur recommends that all public, private and civil
stakeholders involved in the development and functioning of AI tools and
processes cooperate at the local, national and international levels in order to:
(a) Develop common standards and interoperable mechanisms for the
identification and traceability of AI-generated content;
(b) Implement cultural rights impact assessments and reviews of AI
initiatives and introduce compulsory human and cultural rights trainings for all
staff developing AI processes that affect creativity;
(c) Develop and promote fair, transparent and rights-based licensing
mechanisms to operationalize the protection of human authors’ moral and
material rights, ensuring equitable remuneration and meaningful control for
artists and creators;
(d) Adopt measures to ensure transparency and oversight throughout the
AI life cycle;
(e) Adopt safeguards against the use of AI to alter, distort or manipulate
creative works and narratives in ways that misrepresent or discredit their
meaning, origin or intent;
(f) Promote the creation and use of inclusive, representative and fairly
sourced cultural data sets, developed with the free, prior and informed consent
of affected communities and governed by ethical principles that address
structural inequalities and uphold cultural rights;
(g) Promote the development and adoption of open AI tools in the cultural
and scientific sector in order to foster innovation and reduce dependency on
proprietary technologies;
(h) Promote equitable access to AI infrastructure, tools and training for
creators and cultural actors in the Global South in order to prevent deepening
global asymmetries in the creation, production and dissemination of cultural
expressions;
(i) Encourage collaboration between artists and AI experts to foster
mutual understanding and stimulate cross-disciplinary innovation.
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