CRC/C/SLV/CO/3-4 (a) Take appropriate measures to ensure the prompt investigations of sale, trafficking and sexual exploitation offences against children, and the prosecution of perpetrators, when appropriate; (b) Intensify its efforts of public awareness and campaigns of prevention in order to tackle any societal attitude of tolerance towards such practice; (c) Further disseminate and implement the Optional Protocol to the Convention on the sale of children, child prostitution and child pornography as well as the Palermo Protocol to Prevent, Suppress and Punish trafficking in persons, especially women and children. 84. The Committee further refers to its concluding observations on the State party’s initial report under the Optional Protocol to the Convention on the sale of children, child prostitution and child pornography (CRC/C/OPSC/SLV/CO/1), adopted on the same date. Helpline 85. The Committee is concerned that the State party has not yet established a toll-free 24-hour national helpline for children. 86. The Committee recommends that the State party: (a) Establish a 3 digit 24-hour national helpline for children that can be reached free of cost from landlines as well as mobile phones, throughout the country; (b) Ensure that the child helpline has an outreach component for the most marginalized children and allocate funds to provide services in remote areas; (c) Facilitate the collaboration of the helpline with child-focused NGOs as well as State authorities, such as the police and health and social welfare institutions in order to enhance its intervention and follow-up model. Administration of juvenile justice 87. The Committee notes the 2004 reform on juvenile justice, which protects, inter alia, the right to identity and privacy of children in conflict with the law. However, the Committee is concerned at: (a) The lack of a juvenile justice system in accordance with the Convention; (b) The so far repressive approach applied by the State party towards juvenile delinquency, notably against “maras”, and at the resulting increase in the use of deprivation of liberty for children; (c) liberty; The serious lack of availability of measures alternative to deprivation of (d) The lack of systematic training designed for law enforcement officials, judges and prosecutors on the Convention, and on juvenile justice standards in particular; (e) The limited access to education of children deprived of their liberty; (f) The information reporting that at least five adolescents died in 2009 in rehabilitation centres where children are deprived of liberty. 88. The State party should ensure the full implementation of juvenile justice standards, in particular articles 37, 39 and 40 of the Convention as well as the United Nations Standard Minimum Rules for the Administration of Juvenile Justice (the Beijing Rules), and the United Nations Guidelines for the Prevention of Juvenile 21