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Goal campaign envisioning the recognition of culture as the fourth pillar of
sustainable development. 68
V. Importance of the cultural sector in sustainable development
53. The positive effects of the cultural sector on sustainable development are often
focused on significant returns on investment and the cultural sector as a driver of
growth.
54. However, the cultural sector’s contribution to sustainable development goes fa r
beyond this economic dimension. For example, museums and cultural heritage sites,
which operate internationally, nationally and/or locally, are important assets for
localized development, inspire creativity and offer opportunities to share culturally
diverse practices that support social cohesion, civic engagement and more widespread
well-being. 69 Large national public institutions can influence policy development,
while networks of local museums can be directly attentive to community needs and
knowledge. Cultural organizations can lead the way to support sustainable futures in
their own practices, through information-sharing, awareness-raising and supporting
communities to use culture as a driver for sustainable change.
55. Creative projects that address the challenges of development are often framed
in the language of environmental and social justice. They often utilize decolonization
processes, recognizing the complexities of traditional development paradigms rooted
in colonialism. The “theatre for development” approach, for example, includes the
“theatre of the oppressed”, a type of popular theatre by and for the people. 70
56. Many cultural organizations and artists counter powerful development
narratives to shift paradigms. They can support marginalized communities to have a
voice by documenting environmental rights abuses, 71 abuses related to resource
misuse 72 or their communities’ own development. 73
57. The cultural sector is full of creative thinkers who can help to imagine new modes
of development and disseminate marginalized knowledge to new audiences. Cultural
institutions showcase indigenous methods of sustainable development, forging
partnerships with grass-roots organizations. 74 Grass-roots cultural organizations and
individual cultural entrepreneurs have a key role to play in empowering local
communities by adopting creative methodologies that draw from local cultural
contexts to enable disadvantaged groups to gain greater agency in their own lives. 75
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Contributions of the International Federation of Library Associations and Institutions, pp.1 and 6,
and the United Cities and Local Governments Culture Committee, p. 3. See also Henry McGhie,
Museums and the Sustainable Development Goals: A Ho w-To Guide for Museums, Galleries, the
Cultural Sector and Their Partners (Curating Tomorrow, United Kingdom of Great Britain and
Northern Ireland, 2019).
Organisation for Economic Co-operation and Development and International Council of
Museums, Culture and Local Development: Maximising the Impact (n.p., 2019), p. 4.
Augusto Boal, quoted in Pearly Wong and John Clammer, “Performance and development: th eatre
for social change” in John Clammer and Ananta Kumar Giri, eds., The Aesthetics of Development:
Art, Culture and Social Transformation (Palgrave Macmillan, New York, 2017), p. 293.
See, for example, information on projects by INTERPRT. Available at www.interprt.org.
See, for example, the work of Brazilian artist Maria Thereza Alves as discussed in T.J. Demos,
“Return of a lake: contemporary art and political ecology in Mexico”, Rufián Revista, vol. 17 (2014).
See, for example, Isuma TV, a collective of Inuit-owned film-makers and media organizations in
Igloolik, in Nunavut, Canada. Available at www.isuma.tv/.
See, for example, https://australian.museum/learn/climate-change/climate-solutions/culturalburning/.
For example, a project entitled “Binding lives”, locally led by Nuku Studio and the Bristle Ghana
Foundation, works creatively with pregnant teenagers in Ghana in contexts where women are leaders of
local cash-based economies.
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