A/69/286 105. The Special Rapporteur recommends that States: (a) Develop and enhance media and health literacy in schools, while assessing and monitoring the effectiveness of such programmes; (b) Reinforce existing regulations on data privacy in conformity with the International Covenant on Civil and Political Rights, including data collected on the Internet. 106. The Special Rapporteur encourages States and relevant stakeholders to organize and participate in public consultations in order: (a) To develop policies and guidelines aimed at reducing the negative impact that the increased concentration of advertising companies and the increased dependency of written and audiovisual media on advertising revenue may have on the free press, editorial content and cultural programming; (b) To define what public space is and how it should be used in a participatory manner; (c) To address the multifaceted issues of sponsorship, including: (i) Sponsorship of primary and secondary schools, universities and academic research, in particular with regard to programme integrity and academic freedom; (ii) Sponsorship of artistic events and exhibits, especially with regard to artistic freedom and the right of people to enjoy the arts in spaces sheltered from commercial influence; (iii) Sponsorship of cultural heritage conservation and renovation, with a view to encouraging the practice of prioritizing educational content (over commercial content) on scaffoldings, sites, and so on; (d) To ensure that spaces for not-for-profit messaging, including in broadcast media and outdoor advertising, are made available within the framework of the right to freedom of expression, the non-discrimination principle and the need to protect the democratic debate from distortion by powerful financial groups or groups enjoying strong financial support; (e) To take positive measures to ensure that a diversity of messages appears in spaces devoted to advertising and to promote equality of opportunity among different societal perspectives and viewpoints. 24/26 14-58963