A/67/326 Rapporteur has highlighted some of the measures already being undertaken by the private sector to address the challenge of racism and incitement to racial hatred and violence on the Internet. The Special Rapporteur would like to note the positive contribution of such measures as the promotion of end-user empowerment and education; the involvement of Internet service providers in the policy discourse and in consultations on the issues of combating racism and incitement to racial hatred and violence on the Internet; the development of intelligent software in the areas of monitoring and filtering; and improvement in co-regulation and self-regulation mechanisms. He notes, however, the limitations in technical measures and is alert to the risks that such technical measures could lead to unintended consequences that restrict human rights. Moreover, the Special Rapporteur shares the view expressed by the Human Rights Council in its resolution on the promotion, protection and enjoyment of human rights on the Internet, adopted on 5 July 2012, in which it recognized the “global and open nature of the Internet as a driving force in accelerating progress towards development in its various forms” which should be maintained. 58. Given the variety of possible players that may be involved in combating racism and incitement to racial hatred and violence on the Internet, including Governments, and private sector and civil society organizations at the national, regional, and international levels, the Special Rapporteur would like to emphasize the importance of establishing clearly the responsibility and roles of the different actors involved, and strengthening and institutionalizing dialogue and collaboration among a variety of actors. 59. In accordance with the provisions of the Durban Declaration and Programme of Action, the Special Rapporteur would like to encourage States to use the opportunities provided by the Internet and social media to counter the dissemination of ideas based on racial superiority or hatred and to promote equality, non-discrimination and respect for diversity. He believes that one of the possible ways of countering racism on the Internet is through content diversification, in particular by promoting local content. Feeding more local content to the global network would contribute to greater understanding, tolerance and respect for diversity, and offers great potential for reducing information asymmetry and misperceptions that feed racist and xenophobic expressions. 60. In the global digital network, the voices of victims of racial discrimination most often remain absent owing to lack of access to the Internet, which often leaves racist ideas unchallenged. In that regard, the Special Rapporteur would like to reiterate that States should adopt effective and concrete policies and strategies to make the Internet widely available, accessible and affordable to all, on the basis of the principles of non-discrimination of any kind, including on the grounds of race, colour, descent, and ethnic or national origin. 61. The Special Rapporteur would like to note the significance of educational and research activities, such as studies on the possible consequences of dissemination of racist ideas, hate messages and incitement to racial hatred and violence on the Internet; research and analysis on the effectiveness of existing legal, policy and technical measures; the development of educational programmes and training materials for young people; the promotion of media 12-46982 21