A/HRC/40/53 Popularizing the human rights message 51. Special Rapporteurs must contend with twenty-first-century human rights challenges using twentieth-century tools, which need updating. They must be enabled to make their reports and interactive dialogues more compelling and interesting to a broader audience, including through the use of cultural items such as artwork, graphics and photographs. 52. The Special Rapporteur disseminates information about the mandate on the mandate website, via a mailing list and the Twitter handle @UNSRCulture. She hopes to popularize the hashtag #CulturalRights. Both she and the OHCHR staff would benefit from increased technical and financial support to develop a range of other means of communication with the public, including through greater use of social media and new communications technology. Video versions of reports, including short summary videos for YouTube and other outlets, as well as visual content for platforms such as Instagram, should be systematically prepared. 53. One of the most significant challenges that all special procedures mandate holders face is how to mobilize shame in an increasingly shame-free political world, where sometimes even discrimination, hate speech and open defence of human rights violations, even at the highest levels, have been normalized. B. Challenges in the field of cultural rights 54. In the area of cultural rights, one of the biggest challenges remains cultural relativism. Going forward, it will be important to continue making the distinction between cultural rights, which amplify rights and are protected by universal human rights law, and cultural relativism, which diminishes rights in the name of culture and has been repudiated by international law. 55. The Special Rapporteur also frequently confronts the view, even in some human rights circles, that cultural rights are less important than other rights and can be set aside in contexts of crises, conflicts or austerity. Even some working in the field of what is too often simply called “economic and social rights,” forget cultural rights. It is critical to insist on the “C” in “ESC” rights and to constantly reiterate the centrality of cultural rights to the human rights framework and the human experience. 56. A related perennial problem is that of insufficient funding for the culture sector in all regions of the world. There can be no real movement forward on cultural rights without adequate funding, at least meeting the UNESCO target of 1 per cent of total government expenditure devoted to culture. IV. Advances in cultural rights around the world A. Developments at the international level 57. Since 2010, the number of States parties to the International Covenant on Economic, Social and Cultural Rights has increased by 9, bringing the total to 169. The Optional Protocol, adopted in 2008, has entered into force and 24 States parties have ratified or acceded to it, 17 of which have done so since 2010. The Special Rapporteur regularly urges adherence to and implementation of these instruments in her reports and calls on civil society to submit more cases and information concerning article 15 of the Covenant to the Committee on Economic, Social and Cultural Rights. 58. Throughout their work, both mandate holders on cultural rights have made recommendations to stakeholders in relevant fields to integrate cultural rights into their work. Since 2009, there have been noticeable developments in the use of human rights language and approaches in various fields of culture. A number of organizations now refer explicitly to cultural rights, going beyond the request for “access to culture” to demand 11