ACFC/56DOC(2016)001 62. The Advisory Committee has therefore consistently encouraged language policies that promote the use of different languages in public places and in the media in order to create respect for lesser-used languages and enhance their visibility and prestige. Overall, inclusive language policies should cater for the needs of everybody based on their different characteristics and needs, including persons belonging to national minorities living outside their traditional areas of settlement, immigrants and “non-citizens”.88 In view of the overarching aim of establishing integrated societies that are respectful of their diversities, the Advisory Committee has also encouraged measures that promote the knowledge and the use of minority languages by persons belonging to majority communities. 63. Article 6(1) of the Framework Convention also underlines the role of the media as a tool for the promotion of intercultural understanding and a sense of solidarity in society. Given the immediate amplification of messages and values, the Advisory Committee has consistently called on states parties to ensure that public broadcasters take their responsibilities seriously and promote respect for diversity and ethical journalism in all their programmes. Efforts in states parties to promote ethical standards among journalists and media professionals, and to promote media literacy in society more generally, must include minority representatives. Furthermore, it is important for the formation of an open and pluralist media environment that issues of concern and interest to minority communities generally are given weight in the broader public media debate and that persons belonging to such minorities are portrayed as integral members of society, be it in the role of journalists, presenters and/or interviewees. 88. See Third Thematic Commentary (footnote 4), paragraph 53. 24