A/RES/73/343 Tackling illicit trafficking in wildlife 12. Also encourages Member States to enhance their enforcement efforts, including through recording and monitoring both seizures and successful prosecutions, in order to more effectively counter and deter the illegal trade in wildlife; 13. Urges Member States to increase efforts and resources to raise awareness about and address the problems and risks associated with the supply and transit of and demand for illegal wildlife products, including by improving cooperation with all relevant stakeholders, engaging consumer groups and tackling the drivers of demand, and to more effectively reduce the demand, including by using targeted and evidence based strategies in order to influence consumer behaviour, by leading behaviour change campaigns, and create greater awareness of laws prohibiting illegal trade in wildlife and associated penalties; 14. Calls upon Member States to recognize the importance of research to understand the root causes of poaching, as well as market drivers, and the need to tailor research to the specific drivers of the illegal use of a species or product a nd to invest in tools, data analysis and funding to tackle demand for illegal wildlife products based on evidence and built on best practice; 15. Invites Member States to support the efforts of developing countries to step up action to tackle illicit trafficking in wildlife, and in particular to adopt effective integrated policies and to implement the Convention on International Trade in Endangered Species of Wild Fauna and Flora, by, inter alia, providing financial or technical assistance, supporting efforts to access funding through the Global Environment Facility and providing financial and in-kind resources for capacitybuilding activities required in this regard, including in the implementation of the resolutions and decisions adopted at the eighteenth meeting of the Conference of the Parties to the Convention; 16. Encourages Member States to promote sustainable development in its three dimensions in an innovative, coordinated, environmentally sound, open and shared manner, which requires a comprehensive approach to protect wild fauna and flora and to combat, with determination, the illegal trade in wildlife and wildlife products; 17. Also encourages Member States to increase the capacity of local communities to pursue sustainable livelihood opportunities, including from their local wildlife resources, and eradicate poverty, by promoting, inter alia, innovative partnerships for conserving wildlife through shared management responsibilities, including community conservancies, public-private partnerships, sustainable tourism, revenue-sharing agreements and other income sources, such as sustainable agriculture; 18. Further encourages Member States to integrate measures to address illegal trade in wildlife into development policy and planning and the prog ramming of development cooperation activities, and to further raise public awareness among individuals and communities to live sustainably in a world in which wildlife and other living species are protected; 19. Calls upon Member States to initiate or strengthen collaborative partnerships among local, regional, national and international development and conservation agencies so as to enhance support for community-led wildlife conservation and to promote the retention of benefits by local communities for t he conservation and sustainable management of wildlife; 20. Strongly encourages Member States to enhance their support, including through transnational and regional cooperation, for the development of sustainable and, as appropriate, alternative livelihoods for communities affected by illicit trafficking in wildlife and its adverse impacts, with the full engagement of the communities in and adjacent to wildlife habitats as active partners in conservation and sustainable use, enhancing the rights and capacity of the members of such communities to manage and benefit from wildlife and wilderness; 6/8 19-15932